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project 1
project 1
project 1
brand design, comms
brand design, comms
/2026
/2026
the brief
Maison Vell, a boutique carrying independent designers, had beautiful stock and a brand that undersold all of it. Online they looked like a generic store; in person the space was gorgeous. The gap was costing them.
Maison Vell, a boutique carrying independent designers, had beautiful stock and a brand that undersold all of it. Online they looked like a generic store; in person the space was gorgeous. The gap was costing them.
the decisions
Rebuilt the identity to match the room — editorial type, generous white space, and art direction that treats each piece like it's in a magazine, not a catalog. Chose to make the brand feel like a point of view rather than a shop, because that's what makes people trust a curator.
Rebuilt the identity to match the room — editorial type, generous white space, and art direction that treats each piece like it's in a magazine, not a catalog. Chose to make the brand feel like a point of view rather than a shop, because that's what makes people trust a curator.
the outcome
Online conversion climbed as the site finally matched the in-store experience, and Maison Vell started getting approached by designers who wanted to be stocked — the brand became a filter for the right kind of attention.
Online conversion climbed as the site finally matched the in-store experience, and Maison Vell started getting approached by designers who wanted to be stocked — the brand became a filter for the right kind of attention.